Africa: How Creators Pivoted to YouTube And What It Means for African Film and TV

[InfoWire] Over the years, African film and television have undergone a significant trend: filmmakers are shifting away from conventional distribution avenues and streaming platforms. They are increasingly embracing YouTube as a primary distribution channel. As streaming platforms reduce their investments in African originals, and infrastructure remains limited, many filmmakers are taking distribution into their own hands by going direct to viewers.